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Harley-Davidson / A Look Back At Marketing Strategies In 1977
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Business Marketing Case Study research papers
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This 10 page paper reviews the Harley Davidson motorcycle company. A brief history of the company is offered, followed by the slump it experienced in the mid-1970s when Japanese manufacturers flooded the American market with their products. Recommendations for actions Harley-Davidson could have taken in the late 1970s are offered. Two tables are provided. No sources cited.
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Pages:
10
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Filename:D0_HDav.wps |
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Paper Title:
Harley-Davidson / A Look Back At Marketing Strategies In 1977
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