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Harley-Davidson’s Changing Market
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Consumer Behavior Articles research papers
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A 3 page paper that responds to four questions: the traditional target market and the changing market, including older riders, targeting women in marketing and whether that would suffer a backlash from men, and where to advertise to women. The final issue deals with the possibility of the demographics of Harley owners being similar to ballet patrons. Bibliography lists 2 sources.
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Pages:
3
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Filename:ME12_PG695380.doc |
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Paper Title:
Harley-Davidson’s Changing Market
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