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Healthcare Marketing and Benadryl
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This 8 page paper looks at marketing concepts and applies them to the healthcare environment, looking at the way target markets are chosen and how branding takes place. The concepts are applied to Benadryl with the marketing of the brand discussed and improvements suggested. The bibliography cites 7 sources.
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Pages:
8
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Filename:TS14_TEbenmark.doc |
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Paper Title:
Healthcare Marketing and Benadryl
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