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Hey, Whipple!
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Essays on Advertising research papers
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This 4-page paper discusses Luke Sullivan's book 'Hey Whipple, Squeeze This,' which talks about the Charmin toilet paper ad campaign that shouldn't have worked but did. It also briefly mentions the evolution of the advertising industry. Bibliography lists 1 source.
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Pages:
4
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Filename:D0_HVWhippl.rtf |
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Paper Title:
Hey, Whipple!
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