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Home Depot's Location Strategy
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Consumer Behavior Articles research papers
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A 5 page paper discussing Home Depot's habits of opening stores close to each other, in some cases only a mile apart. As Lowe's targeted women as the instigators of most home improvement projects, Home Depot focused more on contractors and the big orders that come with decreasing frequency in today's environment. With the current housing downturn followed by the effect of the Wall Street meltdown on credit markets, Home Depot is advised here to return to its care for the homeowner. Bibliography lists 5 sources.
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Pages:
5
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Filename:CC6_KSmgmtHmDeLoc.rtf |
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Paper Title:
Home Depot's Location Strategy
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