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How Consumer Product Companies Work With Sports Brands In Cross-Promotional Advertising
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Essays on Advertising research papers
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24 pages in length. Maintaining one's competitive edge while immersed within the local and global marketplace not only takes substance and endurance but also an inherent ability to see beyond tomorrow. Establishing a company's firm grip upon the many variables that are associated with competitiveness is a challenge that most consumer product companies have encountered with a mixture of eagerness, anxiety and anticipation. It is not always an easy venture to maintain one's established position given the consideration of respective infrastructure and labor costs, cultural barriers, as well as monetary fluctuations. The desire to break free of the constraints associated with standard advertising techniques has become all-important to the future of advertising as a whole, which has become quite apparent with the presence of consumer product companies working with sports brands in cross-promotional advertising. Bibliography lists 15 sources.
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Pages:
24
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Filename:LM1_TLCBrdAd.rtf |
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Paper Title:
How Consumer Product Companies Work With Sports Brands In Cross-Promotional Advertising
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