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How International Brand Managers Need To Vary Their Marketing Strategies
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In Different Countries This 4 page paper looks at how and why firm need to vary their marketing when working with international brands. The issue of different culture and markets is used to examine the ways that brand image and marketing may be changed between countries. The bibliography cites 7 sources.
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Pages:
4
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Filename:TS14_TEintbrands.rtf |
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Paper Title:
How International Brand Managers Need To Vary Their Marketing Strategies
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