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How to Enhance the Reputation of the US and its’ Citizens
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The reputation of counties depends on a range of factors. The United States has suffered as a result of recent global events. This 34 page paper is a study that has the aim of developing a strategic approach for the US to enhance its reputation to create a more positive image using only volunteers. The paper details the problem and the causes of the problem, examines the way in public relations tools may be used to manipulate public perception and presents an example of primary research that identifies the audience that should be targeted with any reputation enhancement strategy. The paper also includes a case study where poor performance required a cost effective people centric public relations campaign to rebuild reputation. The paper concludes with a broad strategic approach that could be adopted. The bibliography cites 16 sources.
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Pages:
34
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Filename:TS14_TEUSreputa.rtf |
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Paper Title:
How to Enhance the Reputation of the US and its’ Citizens
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