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IBM Systems and Technology Marketing
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This 8 page paper examines the marketing approach of IBM Systems and Technology, part of IBM, in order to determine whiter or not they are a marketing orientated firm. The paper includes a discussion on the propose of marketing in a modern organization, a SWOT analysis of the marketing, consideration of the B2B model and the use of customer relationship management, the marketing mix and the general marketing strategy. The bibliography cites 8 sources.
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Pages:
8
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Filename:TS14_TEibmsystem.rtf |
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Paper Title:
IBM Systems and Technology Marketing
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