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IBM's Shift in Strategy
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An 8 page paper discussing IBM’s turnaround in the early 1990s. IBM owed a debt of gratitude to General Motors in the early 1990s, for it was only GM that prevented IBM from leading the nation in business loss. The company began recovering as the 1991-92 recession eased and IBM was profitable once again, but only momentarily. "In the first quarter of 1992, net profits were $642 million compared to a net loss of $285 million in the first quarter of 1993" (House and Greene, 1992). Though Big Blue had made some changes, it remained as aloof from customers as ever. New CEO Lou Gerstner changed IBM’s focus, however, bringing it back to the reality of needing to provide value for the customer. Bibliography lists 3 sources.
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Pages:
8
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Filename:CC6_KSibmStrat94.rtf |
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Paper Title:
IBM's Shift in Strategy
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