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Identifying Information for Marketing and Hotel in Aqtau City, Kazakhstan
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Business Marketing Case Study research papers
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This 12 page paper examines different data needed as part of a marketing plan for a budget hotel located in Aqtau in Kazakhstan. The paper considers the demographics of the target market and other factors such as psychographics, geographical appeal, social and cultural factors. The paper than considers the micro and macro competition that should be considered in any marketing plans. The bibliography cites 8 sources.
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Pages:
12
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Filename:TS14_TEkazahot.rtf |
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Paper Title:
Identifying Information for Marketing and Hotel in Aqtau City, Kazakhstan
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