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Identifying & Sustaining Competitive Advantage in the International Airline Industry
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A 15 page paper discussing marketing in a global context, particularly as it applies to the airline industry. Business theorists and writers have been saying for a while that the emergence of the global economy both is and will be such that business has never known before. Competition has increased to nearly cutthroat levels in all affected industries, but few as exemplified in the airline industry. Porter's Five Forces Model is a relatively old approach to market analysis, but it lends structure to that analysis as no other model. That approach is fully discussed in this paper, as are specific issues of sustainable competitive advantage and the advisability of maintaining one global brand as opposed to tailoring brand qualities to specific populations. Bibliography lists 22 sources.
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Pages:
15
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Filename:D0_Itnlair.wps |
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Paper Title:
Identifying & Sustaining Competitive Advantage in the International Airline Industry
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