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Improving Membership Satisfaction for a Church Through the Use of Effective Customer Relationship Management (CRM) System
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This 42 page paper assesses the potential to use customer service management (CRM) technology to help increase church member satisfaction levels. The paper starts by assessing the problem, looking at the issue of dissatisfaction within the church and assessing influences on satisfaction levels. The paper then looks at the concept of CRM, what it is, how it can be used and the potential benefits and well as challenges in the church setting. The potential of CRM is then assessed against the specific issues of dissatisfaction and existing barriers to determine if there may be a match between the technology and the church needs. The bibliography cites 38 sources.
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Pages:
42
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Filename:TS65_TEchurchcrm.doc |
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Paper Title:
Improving Membership Satisfaction for a Church Through the Use of Effective Customer Relationship Management (CRM) System
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