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Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal
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This 16 page paper is a proposal for a project to examine the interaction between marketing and sales and determine ways of using marketing to increase sales. The proposal focuses on a product that is under performing, but meets customer needs and has potential sources of competitive advantage; fair trade chocolate, to use as a research subject for the practical application of theory and research. The bibliography cites 15 sources.
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Pages:
16
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Filename:TS14_TEchocfairmark.rtf |
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Paper Title:
Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal
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