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Increasing Attendance at Football Stadiums in England
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Consumer Behavior Articles research papers
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This 17 page paper looks at the difficulties faced by many portable stadiums in the UK, and uses the principles of marketing and the marketing mix in order to identify ways in which ticket sales may be increased. Marketing theory is considered in line with practices that some football clubs have adopted. The bibliography cites 12 sources.
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Pages:
17
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Filename:TS14_TEtktsales.rtf |
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Paper Title:
Increasing Attendance at Football Stadiums in England
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