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Industry Comparison: Click To Brick
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7 pages in length. The advent of click versus brick retailers has brought about a significant change in the way in which products ultimately reach consumers. With Internet presence all but mandatory in today's e-commerce focused global society, those who do not follow the trend of online marketing are overlooking a staggering percentage of potential customers who can live half a world away. The advantageous implications of e-commerce have been made more than clear over the past several years as the rate of online purchases continues to increase while brick-and-mortar sales steadily decline. Credit/blame the significant convenience factor, limitless inventory or overwhelming benefit of a crowded marketplace upon consumers' ability to save substantial amounts of money, e-commerce is a twenty-first century phenomenon that has the potential to alter then entire commerce landscape man has come to know. The writer discusses how the automotive industry is just one of many to jump on the e-commerce bandwagon. Bibliography lists 6 sources.
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Pages:
7
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Filename:LM1_TLCclick.rtf |
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Paper Title:
Industry Comparison: Click To Brick
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