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Information Rules By Shapiro And Varian
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A 15 page book report of: Information Rules: A Strategic Guide to the Network Economy by Carl Shapiro and Hal R. Varian. The essay first presents an overview of the book and its central ideas. The writer then comments on the language, clarity and readability of the text. Some of the major themes of the book are then presented, such as the importance of differentiation, lock-in, rights management, networks and positive feedback, standards and alliances and information policy. Four of the points/positions the authors take are outlined and discussed: information is costly to produce but cheap to reproduce; the importance of leveraging the company's installed base; the need to fully understand the concepts of switching costs and lock-in; and managing intellectual property. Examples included in some discussions. Bibliography lists 3 sources.
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Pages:
15
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Filename:MM12_PGinforul.rtf |
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Paper Title:
Information Rules By Shapiro And Varian
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