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Information System Evaluation for Customer Relationship Management in the Banking Sector
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This 5 page paper is a dissertation proposal with the aim of undertaking a study to develop an evaluation system to predict the value that CRM may add to a banking organisation when looking at any specific organisation and the specific CRM system. The bibliography cites 11 sources.
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Pages:
5
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Filename:TS14_TEcrminfo.rtf |
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Paper Title:
Information System Evaluation for Customer Relationship Management in the Banking Sector
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