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Information Technology in Strategic Management of Cathay Pacific Airways
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This 30 page paper considers the way in which the airline industry have used and developed information technology in their business and the role it has played. The paper used many examples but concentrates on Cathay Pacific. To study this the writer considers the competitive structure of the airline industry and carries out an analysis by using Porters five forces. The paper looks at both the direct, and indirect, benefits of technology and how the industry has benefited from it. The bibliography cites 22 sources.
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Pages:
30
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Filename:TS14_TEcathay.wps |
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Paper Title:
Information Technology in Strategic Management of Cathay Pacific Airways
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