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Information Technology, the Internet and Amazon
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Information Technology Essay research papers
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This 8 page paper considers the book store Amazon.com, how they currently use information technology to create a competitive advantage and how they ensure this continues. The paper then looks at the Leavitt diamond model and a stakeholder analysis, finishing with a consideration of the different nature of internet marketing when compared with the traditional bricks and mortar companies. The bibliography cites 11 sources.
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Pages:
8
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Filename:TS14_TEamazn6.wps |
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Paper Title:
Information Technology, the Internet and Amazon
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