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Innocent Drinks Case Study
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International Business Essay research papers
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This 16 page paper looks at the UK firm Innocent Drinks, which specialized in smoothies and fruit based drinks. The paper looks at the firm, the way in which they compete, the products and marketing mix and the competitive advantages that they have developed and how they add value to their operations. The bibliography cites 12 sources.
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Pages:
16
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Filename:TS14_TEindrinks.rtf |
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Paper Title:
Innocent Drinks Case Study
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