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Innocent Smoothies
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Business Marketing Case Study research papers
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This 12 page paper looks at Innocent Drinks, the makers of smoothies and other fruit and vegetable products. The company is considered in terms of the way environmental trends and opportunities presented themselves, the marketing mix, the customer relationships and the degree to which the firm may be seen as ethical. The bibliography cites 10 sources.
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Pages:
12
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Filename:TS14_TEinnmark.rtf |
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Paper Title:
Innocent Smoothies
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