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Innovation and its' Application at Tata Motors
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This 29 page paper looks at the way firms may use innovation in a strategic manner. The paper starts with a literature review looking at different types of innovation and how firms may support or undermine the practice. The practice of innovation at Tata Motors is then assessed looking at the real world manifestation of disruptive innovation and the way that the Tata Motors case fits in with theory. The importance of the employees acceptance and participation is also assessed. The paper ends with recommendation to enhance innovation at the firm. The bibliography cites 29 sources.
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Pages:
29
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Filename:TS65_TEinntata.doc |
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Paper Title:
Innovation and its' Application at Tata Motors
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