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Innovation in Advertising?: "The Hidden (in Plain Sight) Persuaders"
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A 3 page discussion of BzzAgent, an advertising company that promotes their product through word-of-mouth by providing products to volunteer reviewers. Based on a December 5, 2004 article by Rob Walker in the New York Times, this paper discusses the motivation of those that review the products, the ethics of such advertising and its probable longevity. No additional sources are listed.
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Pages:
3
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Filename:AM2_PPbzzAgn.rtf |
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Paper Title:
Innovation in Advertising?: "The Hidden (in Plain Sight) Persuaders"
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