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Integrated Marketing Communication and the Final Weeks of the
Presidential Campaign
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US Presidents research papers
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This 15 page report discusses integrated
marketing communication and Al Gore’s campaign for the
presidency. In the final weeks of the race, campaign strategists
must calculate ways to win enough states to amass the 270
Electoral College votes needed to win the White House. As a
result, their strategies depend on reaching the greatest number
of voters to assure that they win those voters’ states’ share of
the electoral votes. A focused and integrated marketing effort is
absolutely essential for success. Bibliography lists 10 sources.
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Pages:
15
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Filename:D0_BWmarkal.wps |
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Paper Title:
Integrated Marketing Communication and the Final Weeks of the
Presidential Campaign
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