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International Auto Makers' Strategies & Tactics
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A 10 page paper discussing the reasons for the continued success of the Japanese auto makers in their competition with America's. The overall strategies and tactics are distressingly simple. The Japanese have never become complacent in their success in the American market and have retained their commitment to continually improve, as dictated by the precepts of Total Quality Management (TQM). Even when it appears that no such improvement is possible, they have known that improvement is always possible. Detroit, on the other hand, has raised to an art form the ability to find a laurel, such as the Ford Taurus, and then rest on it. Mary Kay Ash says nothing wilts faster, and Detroit has proven her statement true. Bibliography lists 12 sources.
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Pages:
10
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Filename:D0_JapnAut.wps |
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Paper Title:
International Auto Makers' Strategies & Tactics
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