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International Expansion for Hershey
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International Business Essay research papers
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This 16 page paper examines the well known confectionary firm Hershey’s with the aim of identifying a suitable international strategy and target market. Hershey’s is examined with a SOT and Porters Five Forces models, Ireland is examined as a potential destination and then methods of entry are discussed. The bibliography cites 10 sources.
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Pages:
16
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Filename:TS14_TEherexpan.rtf |
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Paper Title:
International Expansion for Hershey
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