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International Marketing; Considerations Entering a Non English Speaking Market
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Consumer Behavior Articles research papers
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This 15 page paper looks a some of the issues and concerns which need to be looked at when a firm from an English speaking country looks at expanding into a non English speaking country, including understanding the market, the different culture, distribution patterns of expansion and the way that brand and company image should be managed. The bibliography cites 16 sources.
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Pages:
15
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Filename:TS14_TEnoneng.rtf |
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Paper Title:
International Marketing; Considerations Entering a Non English Speaking Market
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