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International Marketing Plan for Mamas Gourmet Pasta
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Business Marketing Case Study research papers
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This 23 page paper presents an international marketing strategy for the new firm Mamas Gourmet Pasta. The plan assesses twp potential markets; Germany and the UK, looks at potential customers, market entry models, distribution, pricing and promotions. The paper also includes an explanation on how relevant research was undertaken. The bibliography cites 17 sources.
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Pages:
23
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Filename:TS14_TEmamapasta.doc |
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Paper Title:
International Marketing Plan for Mamas Gourmet Pasta
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