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International Marketing Research Methodological Choices
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Consumer Behavior Articles research papers
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If a company wants to enter a new market it is advisable for the firm to undertake market research before launching in the new market. This 6 page paper considers the different approaches that could be taken by a firm wishing to expand into a new market and gives some advice on a suitable methodology. The bibliography cites 5 sources.
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Pages:
6
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Filename:TS14_TEinresmeth.rtf |
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Paper Title:
International Marketing Research Methodological Choices
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