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Internet-Based Advertising
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Essays on Advertising research papers
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An 8 page overview of the world transition toward Internet-based advertising. This paper emphasizes the low cost and tremendous effectiveness of the media in capitalizing on the public’s growing tendency to turn to the Internet to research their buying interests. The author emphasizes as well, however, that despite the technological distinction of the Internet, many of the same marketing ploys are necessitated in this new medium as were necessitated by more traditional advertising campaigns. Bibliography lists 7 sources.
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Pages:
8
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Filename:AM2_PPwebAdv.rtf |
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Paper Title:
Internet-Based Advertising
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