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Internet Marketing Differences Between Men and Women
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Consumer Behavior Articles research papers
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This 15 page report discusses the ways in which marketers must develop different marketing strategies if they intend to be successful in
selling their products to both men and women via the Internet. Marketing experts and social scientists have become increasingly aware of the fact that men and women, boys and girls, use the
Internet differently than one another. It only makes sense that those hoping to establish a sales presence in electronic commerce be well-aware of those differences and shaper their marketing
strategies to meet the different gender expectations, use, and (of course) potential opportunities. Bibliography lists 8 sources.
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Pages:
15
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Filename:D0_BWintgen.wps |
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Paper Title:
Internet Marketing Differences Between Men and Women
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