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Interview with Sir Richard Sykes: The Role of Global Product Public Relations
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A 12 page paper presenting an 'interview' with the chairman of Glaxo Wellcome, the British pharmaceutical company. At the end of 1998, Market and Opinion Research International (MORI) released the results of its annual survey conducted to determine Britain's most impressive industrialist, and the winner was Sir Richard Sykes. The interviewer has approached Sir Richard for instruction on the value of global public relations and discovers from him a general description of global public relations, how it has changed in the past years and whether it truly has a place in marketing. Sir Richard says it does. Bibliography lists 10 sources.
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Pages:
12
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Filename:CC6_KSglaxoW.doc |
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Paper Title:
Interview with Sir Richard Sykes: The Role of Global Product Public Relations
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