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Is Marketing to Children Unethical?
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Consumer Behavior Articles research papers
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This 5 page paper considers the ethical perspective of marketing to children, arguing that children are particularly vulnerable. The way in which marketing takes place, as well as the potential impact that marketing, is considered looking at current and past practices and research that indicates children may take the messages of marketing assuming they are totally accurate. The bibliography cites 7 sources.
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Pages:
5
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Filename:TS14_TEchildsthic.rtf |
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Paper Title:
Is Marketing to Children Unethical?
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