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Is Marketing to Lifestyle Segments Advantageous For International Firms
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Consumer Behavior Articles research papers
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This 3 page paper considers the advantages and disadvantages that are associated with using lifestyle categories to segment target markets with a focus on firms operating in the international environment, looking at how and why it may be useful as well as at the constants. The bibliography cites 3 sources.
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Pages:
3
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Filename:TS14_TElifestyle.rtf |
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Paper Title:
Is Marketing to Lifestyle Segments Advantageous For International Firms
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