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Is Public Relations A Measure Of Marketing Communications?
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A 25 page paper that investigates aspects of public relations and marketing to answer the question. Two hypotheses are proposed: the first is that PR is intricately involved with marketing and the second is that PR can be used as a measure of marketing communications. The literature review discusses different marketing approaches including: special events sponsorship, cause-related marketing and IMC. It also discusses measuring PR effectiveness. An analysis of the information is provided followed by a final discussion of the information presented in relations to the two hypotheses. Bibliography lists 22 sources.
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Pages:
25
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Filename:MM12_PGprmktng.wps |
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Paper Title:
Is Public Relations A Measure Of Marketing Communications?
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