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Is the Concept of the Marketing Mix still Relevant in the Twenty First Century?
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This 16 page paper looks at the concept of the marketing mix in order to assess whether or not it is still a valid modern in the modern world. The paper looks at the way it has developed and the way it may be used, alone and in line with other marketing ideas and the criticism that exist. The ideas are then considered to determine the validity of the model. The bibliography cites 15 sources.
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Pages:
16
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Filename:TS14_TEMM21centn.rtf |
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Paper Title:
Is the Concept of the Marketing Mix still Relevant in the Twenty First Century?
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