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JetBlue Case Study
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This 6 page paper looks at JetBlue in 2008. The positions of the firm, as well as conditions of the US airline industry, are considered. The paper then looks at the strategy of the firm and the way it changed before discussing whether or not the new strategy was likely to succeed. The bibliography cites 10 sources.
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Pages:
6
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Filename:TS14_TEjetblue8.doc |
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Paper Title:
JetBlue Case Study
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