JetBlue Case Study

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JetBlue Case Study

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This 6 page paper looks at a case study provided by the student. The paper starts with an overview, examines the drivers in the airline industry, and then considers the key success factors. The way in which functional strategies at jet blue are aligned with key success factors is then assessed, the paper into some recommendations. The paper also includes a number of calculations for the financial year 2003 to 2007, including different types of operating expense as a percentage of revenue, as well as the operating a net profit margins.

Pages: 6

Filename:TS65_TEjetblu.doc

Paper Title: JetBlue Case Study

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