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JetBlue Strategic Band Management
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This 10 page paper examines the brand management of JetBlue. The paper starts by looking at the company background and then considers the way that the branding has been used, assessing the performance in the context of branding and marketing theory and the way results may be seen in the financial performance. The paper ends by identifying areas where there may be weaknesses and room for improvement. The bibliography cites 16 sources.
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Pages:
10
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Filename:TS65_TEjetbluebrand.doc |
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Paper Title:
JetBlue Strategic Band Management
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