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Joe Camel's® Deleterious Effects
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Business Ethics Essay research papers
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A 5 page paper arguing that the ongoing Joe Camel cigarette advertising campaign has directly contributed to a significant increase in both the numbers of underage smokers and the rate at which they smoke. As it becomes increasingly difficult for cigarette manufacturers to reach their target adult audiences with this product, several have been accused of directly targeting a market too young too separate advertising sales messages from reality. They have been successful: teen smoking has increased significantly since the 1988 debut of Joe Camel. Bibliography lists 5 sources.
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Pages:
5
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Filename:CC6_KsjoeCam.doc |
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Paper Title:
Joe Camel's® Deleterious Effects
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