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Knorr Packet Soup in Ireland
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Business Marketing Case Study research papers
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This 18 page paper examines the Knorr packet soups operation in Ireland in order to develop a new marketing communication strategy. The paper starts by examining the soup industry in Ireland and then looking more carefully at Knorr and the way that they compete. The target market is also considered. All of the information is used to suggest a marketing strategy which is based on an integrated marketing communication strategy. The bibliography cites 13 sources.
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Pages:
18
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Filename:TS14_TEknorrsoup.rtf |
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Paper Title:
Knorr Packet Soup in Ireland
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