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Kone Launch of the MonoSpace in Germany
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Business Marketing Case Study research papers
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This 8 page paper is based in a case study supplied by the student. Kone is an elevator manufacturer who have developed a new type of elevator the does not need to machine room and is differentiated from other products on the market in a number of ways. The paper considers the best marketing strategy for the launch of the elevator into the German market. The bibliography cites 3 sources.
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Pages:
8
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Filename:TS14_TEkonemono.rtf |
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Paper Title:
Kone Launch of the MonoSpace in Germany
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