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L’Oreal - Competing in the Global Environment
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International Business Essay research papers
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This 17 page paper examines L'Oreal, and the way in which they are competing in a global environment. The paper starts by examining external and internal influences, and looking at the way in which the influences of impacted on decision-making and L'Oreal, typified by the acquisition strategies adopted. The paper then explores the effectiveness of the strategies and identifies potential areas for improvement. The bibliography cites 22 sources.
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Pages:
17
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Filename:TS14_TElorealg.rtf |
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Paper Title:
L’Oreal - Competing in the Global Environment
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