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Land Rover North America Case Study
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This 8 page paper is based on a case study supplied by the student. The paper is written in three parts, the first part looks at the Range Rover and Land Rover Discovery brand role and characteristics. The second part of the paper assesses the three potential positions that could be used for marketing the Discovery and the last part recommends a specific positing with relevant justification. The bibliography cites 6 sources.
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Pages:
8
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Filename:TS14_TElandrover.rtf |
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Paper Title:
Land Rover North America Case Study
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