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Land's End -- Decline in Catalog Sales / Reasons & Recommendations
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A 5 page look at Lands' End's marketing of catalogs throughout the United States. It is cited that sales continued to improve both for the company and for the catalog industry itself from about 1980 to 1989-- when decline suddenly began. Some of the reasons for this include significantly increased competition, rumors of postage increases & inter-state sales taxes, and Land's End's own internal failure to offer a diversified product line and to manage inventory effectively. Recommendations for improvement are made. The original case materials are no longer available. No Bibliography.
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Pages:
5
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Filename:D0_Landsend.rtf |
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Paper Title:
Land's End -- Decline in Catalog Sales / Reasons & Recommendations
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