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Lands' End / Catalog Marketing
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Business Marketing Case Study research papers
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This 5 page essay explores the success of Lands' End catalog focusing on the companies principle of success, the type of consumer the catalog is designed for and the strategies it uses to appeal to its targeted audience. The paper also compares Land's End to some of its competitors.
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Pages:
5
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Filename:D0_Landsen2.wps |
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Paper Title:
Lands' End / Catalog Marketing
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