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Launching a New Product
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Consumer Behavior Articles research papers
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This 4 page paper looks at questions concerning the launch of a new product. The first part of the paper looks at what considerations should take place prior to the launch of a new product, the second part of the paper looks at the potential of adding new products to the range, the third part of the paper considers how it may be priced and the last part of the paper discusses communication options. The bibliography cites 3 sources.
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Pages:
4
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Filename:TS14_TEnewlan.rtf |
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Paper Title:
Launching a New Product
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