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Launching a New Product in International Markets; a Product Plan
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Consumer Behavior Articles research papers
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This 19 page paper looks at launching a brand new product on the market. The product chosen is an anti-ageing product. The paper describes the new product, outlines the goals and strategies for the launch and first few years, defines and examines the target market considered competitors and substitutes, and then looks at the pricing, distribution and promotion of the product. The paper ends with a three-year budget. The bibliography cites 9 sources.
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Pages:
19
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Filename:TS14_TEantiage.rtf |
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Paper Title:
Launching a New Product in International Markets; a Product Plan
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