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Lenovo; Marketing Strategy Analysis
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This 5 page paper looks at the case of Lenovo, the purchaser of IBM's PC division. The marketing strategy of the Chinese company that trades in China under the name Legend is examined. The paper is provided on a case study supplied by the student. The bibliography cites 2 sources.
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Pages:
5
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Filename:TS14_TElenovo.rtf |
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Paper Title:
Lenovo; Marketing Strategy Analysis
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